Who We Are

Utility Research Institute specializes in strategically sound and forward-thinking electric utility research. Let us help you understand target markets, design and implement cutting-edge products or enhance your strategy. Our consultants have an average of more than 20 years’ experience in energy and marketing. That means we can bring an extensive utility background to our work for you. We are much more than a research firm; we are former utility leaders and executives. We understand that the utility industry is complex and nuanced – and we are here to help you thrive.

As a certified Woman-Owned Small Business, we work directly with utilities, utility partners and other consulting firms. Let us partner with you on your next project – large or small.

Latest Projects

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Infrastructure Investment and Jobs Act (IIJA) analysis

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Utility On-Bill Financing research

Research Areas

Demand Response

Investment Infrastructure and Jobs Act (IIJA)

Energy Efficiency

Market Research

Customer Experience

Product Development

Prepaid Billing

Customer Journey Mapping